We believe in purposeful brands. That’s why we advise our clients to base their activities around the purpose of their brand, and help target audiences touch and feel what the brand is about. Research suggests that consumer decision making entails emotional drivers. We have created many purpose-driven and impactful brand activities for our major, market leading clients and won numerous international and European awards for these activities. Among these were a project to launch life saving drones in a popular European holiday spot, a campaign aiming for the digital inclusion of seniors, and a VR simulation to encourage safer driving.