In recent years, our firm has supported numerous innovative start-ups in launching their brands and building up their business in various markets. We often work together with companies from an initial phase, when only their product is ready to take on a brand and launch its sale. Our service design approach, supported by a data analyst team, allows us to identify and understand target audiences in various markets and geographic locations, user attitudes and possible pain points, and develop the brand’s purpose and ambition, its visual identity and communication narrative. Our regulatory team advises on market specifics and possible issue areas and we prepare a market, policy and stakeholder analysis which serves as our roadmap for the assignment. During the launch and roll-out phase, we work together with the client on advertising, media relations, social media management and customer care.