International expansion and operational efficiency have become vital for companies seeking sustained growth - in a rapidly globalising yet increasingly polarised world. To achieve this, businesses must master an intricate balancing act—managing complexity, controlling costs, maximising impact, and deepening local understanding. Rothman & Roman helps companies navigate this global landscape by aligning strategic objectives with diverse regional contexts, enabling them to succeed across borders with clarity, cultural sensitivity, and confidence.

Navigating global complexity, businesses strive to balance unified brand messaging with the local cultures, sensitivities, and viewpoints of diverse regions. Understanding and respecting local languages, customs, attitudes, biases, and social norms is essential. Striking this balance is particularly challenging in an era where business transparency is not only necessary but unavoidable. Any action can be easily misinterpreted by the public, turning a friendly environment into a potentially hostile one. Companies must also meet the rapidly changing preferences and demands of customers, which vary significantly across different geographies.

Maintaining compliance and standing out as a trusted partner to local organisations and communities requires a deep understanding of the history, motivations, and interpretations of laws and regulations, along with effective engagement with local stakeholders. This delicate knowledge, combined with deep-rooted connections to local stakeholders and media, is exactly what Rothman & Roman has provided its clients in over 40 countries since 2007, including some of the most challenging yet fastest-growing emerging economies.

We help our clients implement global campaigns, enter new markets, align messaging with local requirements, make an impact in international markets, and stay informed with critical local insights through detailed reports and in-depth analysis. Our understanding of global trends and local nuances has attracted both established multinational companies and startups scaling through internationalisation. Our flexible, tailor-made multi-country communication framework gives clients access to complex and diverse regions like Central and Eastern Europe and Southeast Asia.

Our team consists of strategists, seasoned analysts, PR professionals, social media specialists, and content creators, working in international teams. Our results have been recognised by prestigious awards across three continents: the US, Europe, and Asia.