International expansion and operational efficiency have become vital for companies seeking sustained growth - in a rapidly globalising yet increasingly polarised world. To achieve this, businesses must master an intricate balancing act—managing complexity, controlling costs, maximising impact, and deepening local understanding. Rothman & Roman helps companies navigate this global landscape by aligning strategic objectives with diverse regional contexts, enabling them to succeed across borders with clarity, cultural sensitivity, and confidence.

Navigating global complexity, businesses strive to balance unified brand messaging with the local cultures, sensitivities, and viewpoints of diverse regions. Understanding and respecting local languages, customs, attitudes, biases, and social norms is essential. Striking this balance is particularly challenging in an era where business transparency is not only necessary but unavoidable. Any action can be easily misinterpreted by the public, turning a friendly environment into a potentially hostile one. Companies must also meet the rapidly changing preferences and demands of customers, which vary significantly across different geographies.

Maintaining compliance and standing out as a trusted partner to local organisations and communities requires a deep understanding of the history, motivations, and interpretations of laws and regulations, along with effective engagement with local stakeholders. This delicate knowledge, combined with deep-rooted connections to local stakeholders and media, is exactly what Rothman & Roman has provided its clients in over 40 countries since 2007, including some of the most challenging yet fastest-growing emerging economies.

We help our clients implement global campaigns, enter new markets, align messaging with local requirements, make an impact in international markets, and stay informed with critical local insights through detailed reports and in-depth analysis. Our understanding of global trends and local nuances has attracted both established multinational companies and startups scaling through internationalisation. Our flexible, tailor-made multi-country communication framework gives clients access to complex and diverse regions like Central and Eastern Europe and Southeast Asia.

Our team consists of strategists, seasoned analysts, PR professionals, social media specialists, and content creators, working in international teams. Our results have been recognised by prestigious awards across three continents: the US, Europe, and Asia.

Global Strategy, Local Relevance

We believe the key to international success lies in combining a coherent global strategy with finely tuned local relevance. Our experts map stakeholder ecosystems, analyse regulatory landscapes, and adapt messages to reflect cultural sensitivities - ensuring brands are understood, accepted, and trusted across diverse contexts.

Whether crafting a product launch for multiple markets, coordinating international PR campaigns, or building pan-regional digital activations, we ensure consistency without sacrificing authenticity.

Market Entry and Expansion

Entering a new market requires more than operational investment. It demands strategic communication and cultural fluency. We guide companies through every stage of expansion, from early-stage market intelligence and competitor benchmarking to stakeholder engagement and regulatory navigation.

Our long-standing expertise in emerging markets enables clients to anticipate risks, build credibility, and accelerate their market entry while avoiding common pitfalls.

Cross-Border Campaigns and Integrated Communications

We specialise in creating and managing large-scale, multi-country communication campaigns that deliver measurable results. By coordinating teams across borders, we ensure that campaigns are not only aligned with global objectives but also fine-tuned for maximum impact in each local context.

Our integrated approach spans media relations, social media management, digital advertising, influencer engagement, and thought-leadership positioning, ensuring that messages resonate across both traditional and digital ecosystems.

Building Enduring International Partnerships

Internationalisation is not a one-off project but an ongoing process. We help our clients build trusted, long-term partnerships with local organisations, regulators, media, and communities. This creates not only smoother operations but also a reputation for responsibility and reliability that endures across cycles of change.

By combining global foresight with local expertise, Rothman & Roman positions businesses as credible, respected, and impactful actors in the international arena.