In an ever-changing and increasingly complex media environment, clarity and credibility have never been more crucial. Rothman & Roman transforms your message into compelling narratives that resonate globally and locally — powered by data-driven insights, journalistic expertise, and meaningful relationships. From strategic storytelling and impactful campaigns to expertly navigating the nuances of digitalisation and generative AI, we ensure your brand's voice cuts through the noise with authenticity, relevance, and impact.

Insight-Driven Storytelling

At the heart of our approach is the belief that impactful content stems from deep insights. We uncover the impactful stories that best convey your narrative and resonate with your target audience through a comprehensive understanding of the environment, trends, and consumer behaviours. By combining data-driven insights with genuine creativity, we craft stories that thrive in today's dynamic media landscape, shaped by generative AI, rapid digitalisation, and globalisation.
Our in-house data experts analyse social media and online data, conduct surveys, and leverage a wealth of existing consumer data to provide insights that inform key content development topics. These insights form the foundation of our media and digital marketing campaigns.

Meaningful Media and PR Strategies

We partner with purposeful and responsible brands to amplify their impact through meaningful campaigns. Our mission is to maintain our clients' credibility and reputation while driving their business forward by telling their story in today’s ever-evolving and demanding business landscape. For us, impact never comes at the expense of integrity. Our media management strategies are designed to align with our clients' business goals in a meaningful and responsible way.

Our approach is rooted in an earned-centric model, focusing on creating conversations that media and influencers naturally want to join and extend. We build stories designed to be shared socially while maintaining strong media relations. Our team of skilled professionals works closely with reporters, editors, and producers to ensure our clients’ stories are newsworthy and impactful.

By combining experience with a data-driven understanding of the audience, we create compelling visual assets that enhance our stories and make them shareable. Our deep knowledge of the local media landscape allows us to recognise variations in newsworthiness, style, and sensitivity to social and political developments, ensuring our clients’ messages resonate.

Creating and Distributing Content

In an era of seismic shifts and dramatic cutbacks in the media industry, the key to effective communication lies in an up-to-date understanding of the growing complexity of media channels, their audiences, and the preferred forms of content. Tailoring the right mix for your target audience and messages is essential.
We create tens of thousands of pages of content annually across multiple languages, publish over a thousand press releases in more than 40 countries, and produce hundreds of multimedia pieces—including videos, animations, infographics, and podcasts.

Our senior team, made up of former journalists and industry experts, excels in managing online, offline, and social media channels, while building personal relationships with key international media. From strategy to execution, we handle media outreach and work closely with digital content creators and influencers to produce creative multimedia content. This is further enhanced by digital advertising and PPC strategies, ensuring continuous optimisation of our clients' ads.