The role of public affairs has grown more critical than ever in an increasingly polarised geopolitical environment. While historically vital, the current landscape demands heightened engagement with policymakers, government bodies, and industry stakeholders to navigate complex challenges. At Rothman & Roman, we specialise in forging meaningful relationships and facilitating dialogues that align corporate goals with public interests, ensuring our clients maintain clarity, credibility, and influence in this evolving environment.

Our approach focuses on understanding policymakers and engaging them in meaningful dialogue. We recognise that businesses and governments share a mutual interest in creating an environment where the economy can thrive. We facilitate collaboration between these parties to ensure that policies remain favourable to our clients while aligning with sustainable practices.

Our team consists of senior public affairs professionals, supported by a wide network of policy experts, analysts, and lobbyists. We aim to keep our clients well-informed and strategically positioned. By leveraging our extensive knowledge and strong local connections, we help our clients achieve their business goals while maintaining compliant, reputable, and impactful operations and communications.

The Rothman & Roman Intelligence Unit, a specialised affiliate within the Rothman Group, offers research and intelligence reporting on emerging regions in Europe and Asia.

Policy Engagement and Stakeholder Alignment

At the heart of our public affairs practice lies the belief that influence is built through trust, transparency, and consistency. We map the stakeholder landscape to identify key decision-makers, track policy developments in real time, and provide our clients with actionable intelligence. This enables proactive engagement, ensuring our clients are ahead of legislative and regulatory changes that could impact their industries.

We work closely with trade associations, NGOs, and multilateral institutions to create coalitions that amplify our clients' positions. By fostering collaborative platforms, we support a balanced dialogue that bridges corporate innovation with public priorities, particularly in fields such as sustainability, digitalisation, healthcare, and energy transition.

Strategic Communication in Public Affairs

In today's environment, public affairs and communications are inseparable. A well-informed policy strategy must be complemented by a compelling narrative that resonates with both policymakers and the broader public. Our team integrates media relations, crisis communication, and digital engagement into our public affairs work, ensuring that messages are not only heard but also trusted.

Through clear and fact-based storytelling, we protect and enhance our clients' reputations in sensitive debates. Whether shaping white papers, preparing executives for hearings, or providing talking points for international forums, we ensure that our clients' voices carry authority and credibility.

Global Issues, Local Realities

Public affairs is inherently local, even when the issues are global. Regulatory frameworks, political cultures, and lobbying practices vary dramatically between regions. Rothman & Roman combines international reach with on-the-ground expertise, tailoring strategies to the cultural and political context of each market.

Our intelligence network spans Brussels, Berlin, Warsaw, Budapest, Singapore, Washington D.C. and beyond, giving clients visibility into shifting dynamics in both established and emerging markets. This global-local model allows us to anticipate risks and identify opportunities in ways that deliver tangible impact.

Driving Long-Term Impact

We view public affairs not as a short-term lobbying exercise but as a long-term investment in reputation and trust. By helping clients align their corporate purpose with societal priorities, we build enduring credibility that outlasts political cycles. This approach ensures that our clients are seen not merely as industry players, but as responsible partners in shaping a more sustainable and resilient global economy.